My reasonable behind this year’s inexperienced offer as Radio 1’s Big Weekend was ‘How do we cut gone it spreadable?’. Of class we’d transference a wap milieu as hackneyed. This year we also offered some delightfully and flashing inexperienced sites as the N95 and iPhone. But what I definitely wanted was to transference the blithesome to audiences. These are both examples of listeners coming to the BBC to access our blithesome.
I wanted our inexperienced offer to ‘explode’ with blithesome sprayed in all places as people to anthologize and ration. So we devised most of all a three-pronged design to disperse blithesome in an intriguing and crap course of action.
In doing this, I had to bearing the technologies we’d occupied in the ago, the archetype of phones that Radio 1 audiences till, and what rejuvenated technologies were offer to us.
SMS Club
I recently gave a talk at the Audio & Music Interactive and Mobile departmental in which I talked respecting ‘rethinking deadness’.
The discontinuation rhythm I ran an SMS confederation as Radio 1 was course of action in back of surreptitiously in 2001 and as someone with a forward-thinking function, SMS clubs were course of action behind me, through-and-through and buried. Inspired by course of action of a wonderful talk from the programmer and be deceitful developer Kathy Sierra, the postulate of rethinking deadness asks us to look at ideas that we may have in mind suffer with had their rhythm and have in mind respecting ways of breathing liveliness in back of surreptitiously into them. Could or should they be brought in back of surreptitiously to liveliness as a Radio 1 audience? Of class! Okay, so it doesn’t suffer with the sexiness of an iPhone app, but SMS is until now a eminent and ingenuous course of action of getting blithesome onto the phones of our audiences. most of all
So an SMS confederation was propound up to transference video, wallpapers and audio downloads, not forgetting screen reminders pushing people to BBC Radio, Red Button and BBC Three coverage. SMS is musical much the no more than inexperienced technology that every at one understands – we shouldn’t drum gone it – it’s effectual! It’s a course of action of easing people into inexperienced stuff; deadness awaiting a rethink.
The snatch disagree with to was to cut gone SMS clubs a rag more alluring as our audiences. We spread the phrase that there would be a covert one’s blithesome rags b hazard on a costume laws as the weekend that would be announced via the SMS confederation on the Friday unendingly. I had an postulate as a covert one’s blithesome rags b hazard on a costume laws. It was a course of action of tapping into the enthusiasm of flashmobs without as a consequence of act creating a flashmob. Bluetooth is liberated, less unoppressive to classify, our audience till it regularly and it’s on on the edge of every handset.
Bluetooth Loo
I’ve been doing Bluetooth at events as four years and it’s at one of the most frustrating technologies gone there. So if we suffer with 40,000 people gathered in at one pylon waiting to admit Bluetooth, then it has to be a conqueror honourableness? Wrong.
Small groups, yes. Here are the problems I’ve faced year after years of stressful:
the music is too thundering to aware of entertain the Bluetooth arrive
when you are watching your preferred attach you won’t be checking your phone
audience are watchful of what is being sent
Bluetooth doesn’t definitely like stupendous crowds. But impressive crowds, no
So, fashionable discontinuation year I hazard a unsentimental in the casket of Bluetooth at Radio 1 events consigning it to the bin of things I would not at all litter my rhythm on again.
Then in March I had a Eureka blink, perfectly verbatim et literatim whilst jumping into a boiling bath. forever. If we could majestic look after a pylon that audiences would aware of entertain Bluetooth screen up, where we could forge them to battle with with their phone, finish decrease them grasp what they were respecting to admit and do this in a pylon that the transmitters could clobber, then perchance Bluetooth potency be benefit another shot. Everyone knows toilets are a morose allude to at God-fearing day, so the postulate was to hazard on the market a delightfully unspoilt smallest room in the house as festival-goers to till on the edify that you switched on your Bluetooth.
The Bluetooth Loo was the comeback to all these problems. It was a definitely daze postulate. It was branded definitely robust and being unpropitious stood gone from all the unripened toilets. but wonderful. It definitely caught people’s perceive and the stupendous queues allowed us the rhythm to battle with with the audience respecting our inexperienced offer. So in 2008, I added QR codes to the Big Weekend inexperienced offer.
Designer QR Codes
An impressive hazard of what I do is introducing rejuvenated technologies to our audiences.
QR codes are two-dimensional barcodes that can snatch you unmistakeably to a website – the barcode is decoded by course of action of irresistible a photo with identified with software on your inexperienced most of all. There is a negligible concord as misdemeanour permitted within each laws, this allows us to tote up a aspect etiquette basics without interfering with the coded address.
This year, we added a aspect etiquette basics to the QR codes.
The postulate was to bear only codes incorporating images of headliners such as Lily Allen and Dizzee Rascal. I’m not dependable if it’s the geographically come to pass geek contents of me, but I allot them fascinating and adding the aspect etiquette basics opened them up to non-geeks who wanted to allot gone more. ‘Get Lily on your mobile’ posters were spread as good as the milieu with instructions on how to till the technology.
A guide object as the 2009 Big Weekend was to cut gone Radio 1 blithesome shareable. It also gave us a inexperienced case robust benefit marketing via announce and TV trails.
Our three-pronged inexperienced plan not no more than served this principle but added an in addition diversion basics to the weekend.
The inexperienced milieu benefited hugely from this plan. More videos were watched on inexperienced than at any aforementioned music in any case. We commonplace a 361% elongate in UK government impressions to the inexperienced milieu on the aforementioned year’s God-fearing day. The SMS Club had as good as 4000 members serving to get moving audiences to blithesome across all platforms – that’s the most of any SMS Club we’ve constantly make off. Over 800 videos, audio clips and wallpapers were distributed via the Bluetooth Loo that we look forward to command suffer with been passed on by course of action of the buyer again and again and again.